New Road Selections
Uncork the Unordinary.
Coming Soon.
What We Do
New Road Selections is a wine importer, wine club, and (future) online bottle shop spotlighting meaningful, sustainable wines from independent producers around the world. We champion off-the-beaten-path bottles rooted in tradition, crafted with care, and made for a future where wine means more—more connection, more living, and a whole lot less of the same old thing.
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Our Mission
We're here to disrupt the wine aisle. No fluff, no mass-market nonsense—just real wine with soul. Made with intention, sourced with care, delivered with purpose, and shared with people who crave something different.
Our Focus
Italian Wines
We're starting in Italy. Not just because it's iconic, but because Italy is overflowing with the kind of diverse, small-production wines crafted by passionate producers that deserve a spotlight. From volcanic slopes to Mediterranean islands and alpine valleys, we're digging deep into the regions, producers, and bottles that break free from the expected. And this is just the beginning. The road ahead leads to even more discoveries from across the globe.
Our Vision
We're building a future where mass-market nonsense gets left behind, and curiosity, connection, and craft lead the way. Every bottle we offer tells a story, challenges the status quo, and brings people together around something real. This is wine with purpose. This is the new road.
About our founder
Nikki Dickerson
Nikki is a WSET Level 3-certified wine writer, marketer, and founder of New Road Selections, a boutique wine import company specializing in distinctive, small-production wines from Italy. With over a decade of experience leading brand strategy and communications for global wineries — including Montes Wines, Hahn Family Wines, Rathbone Wine Group, and Purple Brands — she brings both industry expertise and a personal passion to every bottle she curates.Now living between the U.S. and Sardinia, Nikki is building a vineyard and future winery with her husband, while working closely with growers across Italy to bring expressive, terroir-driven wines to the U.S. market. Through her platform Sip with Nik, she shares wine discoveries, winemaking stories, and behind-the-scenes glimpses of starting a transcontinental wine business.
Our Values
1. Passion: We pour our heart into every bottle, driven by a genuine love for exceptional wines.
2. Integrity: We uphold the highest standards in all our practices, ensuring quality and transparency.
3. Authenticity: We celebrate true craftsmanship and genuine connections with every unique wine we offer.
4. Service: We strive to exceed expectations, delivering personalized and attentive service to every customer.
5. Honesty: We build trust through clear, truthful communication and reliable practices.
6. Curiosity: We embrace a spirit of exploration, constantly seeking out new and intriguing wines.
7. Adventure: We encourage a journey of discovery, inviting our customers to explore the world of wine with us.
8. Community: We foster a vibrant network of wine lovers and producers, sharing our passion and knowledge.